It was sponsored by TalkTalk in the United Kingdom and Domino's Pizza in Ireland. From October, The Xtra Factor was also shown in high definition, broadcast on the new channel ITV2 HD. This was the first series of the show to be filmed in high definition, and was broadcast on ITV1 HD and STV HD. Four acts initially eliminated at judges' houses were brought back as wildcards, making this series the first to have 16 acts perform in the live shows. The live shows started on 9 October 2010. Minogue and Cole returned for the judges' houses stage, and each judge mentored eight acts through judges' houses. Following bootcamp, successful acts were split into four categories: Boys, Girls, Over 28s and Groups. Cole missed the auditions in Manchester and bootcamp because she had malaria. Minogue missed the auditions and bootcamp due to being on maternity leave, so Geri Halliwell, Natalie Imbruglia, Katy Perry, Pixie Lott and Nicole Scherzinger were brought in as guest judges. Auditions took place throughout June and July 2010, with Simon Cowell, Dannii Minogue, Louis Walsh and Cheryl Cole returning as judges. The competition was split into several stages: auditions, bootcamp, judges' houses and live shows. It was presented by Dermot O'Leary, with spin-off show The Xtra Factor presented by Konnie Huq on ITV2, who took over from Holly Willoughby. A total of 15,448,019 votes were cast throughout the series.

After the victory, he released his debut single ' When We Collide'. Cardle was mentored throughout the show by Dannii Minogue. The winner of the competition was Matt Cardle. The series saw the creation of the boy band One Direction, from boys who entered the competition as individuals. The seventh series started on ITV on 21 August 2010 and ended on 12 December 2010. The X Factor is a British television music competition to find new singing talent.

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